Googlejuice! Eight pages. Pages 40 to 48 alone are enough reason to buy the book. For me, reading about the importance of being "searchable" and how to be "searchable" is like turning on a light in a dark room.
This chapter is a rudimentary guide to a new reality. About.com is the poster child. About .com shows us how to use search engine optimization, SEO. Not only does it show you how, it tells you why.
Publicness. Life is public, so is business. This concept is somewhat counter-intuitive to our business instincts. Flickr is a great example of how publicness works in business. The author says, "...Living in public today is a matter of enlightened self interest."
Your customers are your ad agency. The author says so "fire your ad agency" he believes that with the Internet you don't need an agency. As someone in the agency business, this sounds threatening but when examined closely, to me it really means you don't need what ad agencies used to do. In my opinion, actually you do, you just need to know and use more tools in this new reality.
Businesses still need help from marketers just like people need doctors, lawyers and accountants. We may understand the concepts, but we need professionals in specialized areas. Actually, the internet gives agencies new tools to work with and to be creative with.
It not enough just to put up a web site. You can have a great looking
ReplyDeletesite but if it's not search-able what's the point.
When I first uploaded mine I thought that's all I needed to do. Make it look pretty and the rest will take care of itself. Right? Wrong! It's just like the real world, looks aren't everything. If there aren't any roads to your place of business It doesn't matter how beautiful the building. So unless your clients are clairvoyant. don't expect a lot of traffic. After waiting by my web site for several month in complete silence I thought maybe I need to approach this from another angle. Yes, I'm a newbie just starting to understand the importance of SEO and the need to be linked in.This weeks chapter in WWGD gives an overview of search and linking for people like me. But if you want more in depth information go to .www.clickz.com. Check out their webnars.. It a great digital marketing resource for both beginners and advanced alike.
I agree. It really is a revelation that you will no longer market to customers in the new media age. Your customers will market for you based on how you treat them.
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