Give people control and they will use it

The first chapter discusses Jarvis' Dell experience - his use of a blog to vent about a bad Dell customer service episode. His example demonstrates the power of the blog and the power of a collaborative voice. "Give people power and they will use it." Blogs level the playing field and give anyone the power of the press. They are still the a tool for the tech savvy, but more and more people are learning the value of blogs and other digital media tools. The problem with blogs is the fact that anyone can become a publisher with no credentials or credibility.

What Would Google Do

A group of WWGD fans will be discussing each chapter of this book. This initial post is just a test of the blogger software.